The main message around the ‘We Are Worth Waiting For’ campaign is that until the time comes to explore the beautiful city, Cape Town will seduce and nurture a long-distance relationship with visitors, both encouraging them to be loved from a distance and creating hope and longing around being reunited when it’s safe to do so. Read the article here
Cape Town aims to lure tourists back with brilliant ad campaign
The tourism industry across the world is one of the hardest-hit by the global pandemic, but Cape Town Tourism is reminding all prospective travellers of what could lie on the other side of the lockdown. Read more here.
Cape Town Tourism makes long-distance love possible with their “We Are Worth Waiting For!” campaign
April 23: Cape Town Tourism has launched a new campaign with the theme “We Are Worth Waiting For!” in the midst of the COVID-19 pandemic. The main message around this campaign is that until the time comes to explore the beautiful city, Cape Town will seduce and nurture a long-distance…
Cape Town beckons you from a distance: ‘We are worth waiting for’
As the country gets ready to ease into level 4 of the national lockdown, it's become apparent that travel across the length and breath of this beautiful nation will have to wait a while. Read the full article on IOL