Cape Town Tourism has responded to the impact of Covid-19 on our sector with a number of research actions. The main objective is to gain insight into the impact on the industry as well as keep abreast of the changing consumer, both domestically and internationally. The most recently added reports provide a global overview of recovery and tracker of countries that have banned South African arrivals.
“The worldwide outbreak of Covid-19 has brought the world to a standstill, and tourism has been the worst affected of all major economic sectors. Against a backdrop of heightened uncertainty, up-to-date and reliable information is more important than ever, both for tourists and for the tourism sector.” – UNWTO
When the initial lockdown was announced there was significant importance placed on what impact that would have on our key source markets. Using ForwardKeys, the forecast air arrivals tool, we were able to track which markets would be most affected in the coming months. When lockdown was extended and international borders remained closed this was placed on hold.