South African Tourism announces the future of Indaba and Meetings Africa.
Johannesburg – South African Tourism owns and manages two trade show exhibitions, Indaba and Meetings Africa. The objective for both platforms is to create market access and business growth for African tourism products and services.
A Rapid Review on Indaba conducted in 2014 investigated the role of Indaba and suggested ways in which to enhance the offering moving forward. This included execution strategies to elevate the trade show exhibition and pairing with a strategic partner was one of the options suggested.
SA Tourism subsequently issued an “Expression of Interest” where firms were invited to submit proposals, in line with a set criteria, to demonstrate their suitability as a possible strategic partner. SA Tourism further issued a technical specification to shortlisted bidders.
Following great deliberation, SA Tourism has concluded that the strategic partnership model is not the best option to elevate INDABA and Meetings Africa at the present. Therefore SA Tourism confirms that, through its newly established Exhibition and Strategic Events division, its leading marketing and communications agency, and its exhibitions management agency SA Tourism will deliver Indaba and Meetings Africa into the future.
SA Tourism is proud to announce that in 2017, Indaba will be hosted by the city of Durban and province of KwaZulu Natal from 6 – 8 May, 2017. Meetings Africa will be hosted by the city of Johannesburg and the Gauteng province from 28 February to 1 March, 2017. We continue to rely on our innovative and passionate tourism industry to support our efforts to make Indaba and Meetings Africa successful, world class events.
-ends-
—————————————————————————————————————
Issued by South African Tourism
For further information contact
Mpho Mfenyana at South African Tourism
Tel: +27 11 895 3000
mphomf@southafrica.net
Website: www.southafrica.net
Register on our media extranet to browse the latest news releases (from SAT as well as the tourism industry in general), access the news archive and get details of all upcoming tourism industry events (both locally and internationally).
http://www.southafrica.net/media
South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Acting Chief Executive Officer, Ms Sthembiso Dlamini
Related Posts
Fair Trade Tourism launches new membership programme
Fair Trade Tourism has launched a new membership programme for small tourism businesses that need support with their sustainability measures but do not have the resources to become certified in the short term. From May, Fair Trade Tourism will guide businesses along their sustainability path, providing assistance in areas ranging…
Cape Town celebrates Condé Nast Special Award announcement
The announcement that Cape Town is once again the recipient of a global travel award has stirred up interest in the city as a world-class destination. The Condé Nast Readers' Travel Awards 2016 chose the city as Best Overseas City for Restaurants and Bars, and placed Cape Town favourably as…
Tsogo Sun pops the cork on celebrations!
Posted in: NewsThe pop of the cork is a welcoming and evocative sound wherever a celebration is taking place – birthdays, anniversaries, engagements, weddings, graduations, or promotions, or even just because it’s a Friday afternoon, are all reason enough to indulge in Champagne